PervasID launches TrackMaster 2X, setting a new industry benchmark with pinpoint accuracy for tracked goods. Boasting an unparalleled 2 meter location accuracy and single reader coverage extending up to 240m² (2,600 sq ft) even in densely packed warehouses or stores. The breakthrough reader ensures 99%+ stock accuracy within minutes through seamless integration with retailer APIs, revealing the precise location and movement of all tagged goods.
Utilising PervasID’s cutting-edge passive (battery-free) RFID reader technology, TrackMaster 2X automates inventory and asset tracking in near real-time. Retailers can now accurately monitor and locate goods within their stores using existing tags, eliminating the need for labour-intensive manual handheld scanning.
The advantages for retailers are manifold, encompassing real-time inventory management insights that inform shopper behaviour analysis, drive efficient sales strategies, facilitate replenishment and reordering, and optimise omnichannel sales, notably BOPIS (Buy Online Pick-up In Store). The system also mitigates shrinkage from both customer and employee theft across stores, warehouses, and transport, thanks to its inconspicuous monitoring solution.
Deployed with blue-chip retailers worldwide, TrackMaster is facilitated through the RFID solution provider SML and their Clarity™ enterprise software. Leveraging advanced Artificial Intelligence, TrackMaster offers a comprehensive solution to modern retail challenges, with the latest version featuring a new antenna architecture that reduces equipment and installation costs, ensuring an under 12 months return on investment for retailers of all sizes. Additionally, an enhanced AI-powered data interface facilitates robust inventory data analytics.
Dr Sabesan Sithamparanathan OBE, Founder & President of PervasID, said: “There are immense benefits for retailers in accurate and timely location tracking of goods within their stores, yet until now, no solution has met the performance and affordability criteria to deliver this.”
“With TrackMaster 2X, retailers can now capitalise on highly accurate, near real-time tracking of all their goods, offering significant advantages in terms of waste reduction and saved staff time,” he added.
Dr Sabesan Sithamparanathan OBE will also be speaking at the RFID Journal Live! conference at the MGM Grand in Las Vegas, USA, on April 9th, 2024, addressing ‘The Need for Accuracy at Speed: Revolutionising Retail with Near 100% Accurate Real-Time Location Tracking.’ The PervasID TrackMaster has been shortlisted as a finalist in the Best New Products category for the RFID Journal Awards, with winners announced at the same event.
